THE PROCESS
DESIGN
Our designers brainstorm new concepts based on current fashion trends and how it communicates about consumers’ wants and needs to inform their designs. These reference points can help organize inspirational concepts or materials and see which creative ideas strike the most interest.
SELECTION
The designer communicates with patternmakers to select the best intricate patterns. Patternmakers then create the first clothing sample with materials like muslin, a loosely-woven cotton fabric often used to test garment patterns before cutting and stitching the final product.
CRAFTSMANSHIP
Attention to detail
We prioritize quantity over quality across our products while maintaining consistency. Paying close attention to details is fundamental to our brand's vision.
Functionality
Size, texture, and mobility are what we take into consideration to satisfy the needs of our customers.
Durability
The growing public awareness that personal choices can scale to have significant impact on global issues and that the current status quo is unsustainable. Therefore we offer a sustainable alternative (rattan) to mass-consumption and increasing pollution in landfills and oceans.
